Discuss the role of marketing research in helping Andersen Consulting select a new name (Accenture).

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:47 AM

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Discuss the role of marketing research in helping Andersen Consulting select a new name (Accenture).

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Marketing Research An Applied Orientation

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