Discuss the role of social and behavioral sciences in developing the consumer decision-making model.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:48 AM

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Discuss the role of social and behavioral sciences in developing the consumer decision-making model.

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Consumer behavior was a relatively new field of study in the mid to late1960s Because it had no hist...View the full answer

Consumer Behavior

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