Discuss the role of social media in an IMC program. What can these media contribute in regard

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Discuss the role of social media in an IMC program. What can these media contribute in regard to helping marketers achieve communications objectives?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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Discuss the role of social media in an IMC program. What can these media contribute in regard

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The primary offering of social media to marketers is exposure When positive this can be of great ben...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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