Discuss the similarities and differences between strategic marketing planning and evaluation.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:07 AM

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Discuss the similarities and differences between strategic marketing planning and evaluation.

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Planning is determining goals and possible courses of action and predicting results under alternati...View the full answer

Strategic Marketing

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