Discuss the sources of internal data and the advantages and disadvantages associated with this data.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:17 AM

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Discuss the sources of internal data and the advantages and disadvantages associated with this data.

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Internal databases are electronic collections of consumer and market information obtained from data ...View the full answer

Principles of Marketing

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