Discuss the stages of the consumer buyer decision process and describe how you or your family used

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Discuss the stages of the consumer buyer decision process and describe how you or your family used this process to make a purchase.

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:43 AM

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Discuss the stages of the consumer buyer decision process and describe how you or your family used

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The process starts with need recognition where the buyer recognizes a p...View the full answer

Marketing An Introduction

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