Discuss the type of company that would be likely to offer discounts to consumers using Groupon.com. What

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Discuss the type of company that would be likely to offer discounts to consumers using Groupon.com. What are the pros and cons of a company using this type of promotional offer?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Discuss the type of company that would be likely to offer discounts to consumers using Groupon.com. What

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As discussed in Digital and Social Media Perspective 161 the basis of Group ons business model is th...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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