Question: Discuss what marketers can do to avoid some of the promotional problems discussed in IMC Perspective 16-2. Do you think the problems that KFC experienced

Discuss what marketers can do to avoid some of the promotional problems discussed in IMC Perspective 16-2. Do you think the problems that KFC experienced with their promotion in China could have been avoided?

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IMC Perspective 162 provides examples of major promotional blunders that have occurred both in the US and abroad in recent years and resulted in major embarrassment and financial losses for companies ... View full answer

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