Discuss some of the differences in media that exist across various countries and how they might impact

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Discuss some of the differences in media that exist across various countries and how they might impact the media strategy used by marketers.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:52 AM

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Discuss some of the differences in media that exist across various countries and how they might impact

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Companies face a number of problems in developing media strategies for different countries First the ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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