IMC Perspective 20-1 discusses how Skechers and Reebok were fined for making advertising claims for their toning
Question:
IMC Perspective 20-1 discusses how Skechers and Reebok were fined for making advertising claims for their toning shoes that the Federal Trade Commission argues were false, misleading and unsubstantiated. Evaluate the claims made by these companies in their toning shoe ads from a deceptive advertising perspective. Why do you think they agreed to settle their cases rather than appeal them?
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As discussed in the IMC Perspective 201 the Federal Trade Commission along with attorneys general from nearly all 50 states launched an investigation ...View the full answer
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Muhammad Umair
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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