Discuss the arguments for and against the use of global marketing and advertising. What types of products
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Discuss the arguments for and against the use of global marketing and advertising. What types of products and services are best suited for global advertising? What developments have taken place in recent years that support the use of global advertising and what factors might make this approach more difficult to use effectively?
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There are several advantages to global advertising including lower advertising production costs the ability to exploit good creative ideas on a worldw...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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