Discuss the various types of pretests that advertisers employ. Why do marketers pretest ads? What are some
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Discuss the various types of pretests that advertisers employ. Why do marketers pretest ads? What are some reasons why marketers may not pretest?
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Pretests are those tests that take place before the advertisement or commercial is made available fo...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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