Explain why it is so difficult to measure the effectiveness of an IMC program that uses multiple

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Explain why it is so difficult to measure the effectiveness of an IMC program that uses multiple program elements.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Explain why it is so difficult to measure the effectiveness of an IMC program that uses multiple

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Advertising and Promotion An Integrated Marketing Communications Perspective

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