Distinguish between qualitative and quantitative research that might be used in sales person and sales force research.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:13 PM

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Distinguish between qualitative and quantitative research that might be used in sales person and sales force research.

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Personal selling requires a different approach to evaluation than the rest of the communications mix ...View the full answer

Marketing Communications Management Analysis Planning Implementation

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