Discuss PR in relation to research, and in particular image studies.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:13 PM

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Discuss PR in relation to research, and in particular image studies.

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PR is probably the most difficult element of the communications mix to evaluate because it is used i...View the full answer

Marketing Communications Management Analysis Planning Implementation

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