What is meant by an advertising carryover effect? Discuss the problems carryover creates for managers who are

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What is meant by an advertising carryover effect? Discuss the problems carryover creates for managers who are trying to determine the impact of their advertising on sales.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:28 AM

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What is meant by an advertising carryover effect? Discuss the problems carryover creates for managers who are

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Many experts agree that advertising may have a lagged or carryover effect Th...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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