Divide the class into two or three teams. Each team should select a company whose product is
Question:
a. Design what you think would be the best way to organize the sales (marketing) division of your company.
b. Design an alternative structure for your division.
c. Why do you prefer one structure over the other?
d. Design a matrix structure for this situation (if you did not use one in question a or b). What would be the pros and cons of such a structure in this situation?
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Related Book For
Management Now skills for 21st century management
ISBN: 978-0073377292
2nd edition
Authors: Dr. Andrew Ghillyer
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