Do managers really have a large sample size bias? Because you cannot survey managers easily, this exercise
Question:
Do managers really have a large sample size bias? Because you cannot survey managers easily, this exercise will use surrogates. Ask any five seniors majoring in business administration who have not taken a marketing research class the following questions. Indicate whether each of the following statements is true or false.
a. A random sample of 500 is large enough to represent all the full-time college students in the United States. True or False.
b. A random sample of 1,000 is large enough to represent all the full-time college students in the United States. True or False.
c. A random sample of 2,000 is large enough to represent all the full-time college students in the United States. True or False.
d. A random sample of 5,000 is large enough to represent all the full-time college students in the United States. True or False.
Step by Step Answer:
Marketing Research
ISBN: 978-0134167404
8th edition
Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush