Do managers really have a large sample size bias? Because you cannot survey managers easily, this exercise

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Do managers really have a large sample size bias? Because you cannot survey managers easily, this exercise will use surrogates. Ask any five seniors majoring in business administration who have not taken a marketing research class the following questions. Indicate whether each of the following statements is true or false.

a.   A random sample of 500 is large enough to represent all the full-time college students in the United States.                   True or False.


b.   A random sample of 1,000 is large enough to represent all the full-time college students in the United States.                True or False.


c.   A random sample of 2,000 is large enough to represent all the full-time college students in the United States.                True or False.


d.   A random sample of 5,000 is large enough to represent all the full-time college students in the United States.                True or False.

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Marketing Research

ISBN: 978-0134167404

8th edition

Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush

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