Do surveys tend to gather qualitative or quantitative data? What types of information are commonly measured with

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Do surveys tend to gather qualitative or quantitative data? What types of information are commonly measured with surveys?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:44 AM

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Do surveys tend to gather qualitative or quantitative data? What types of information are commonly measured with

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A survey is defined as a method of collecting primary data based on communication with a ...View the full answer

Business research methods

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