Do you think these sources accurately reflect cultural trends? Identify other Web sites that might be useful in learning about cultural trends.
If you really want to identify the zeitgeist, or “spirit of the times,” look at the top Web sites visited, the top videos watched on YouTube, the top songs downloaded, or the top Twitter feeds. Trend spotters such as Faith Popcorn and Tom Peters have been mainstays for marketers trying to understand cultural trends, but the Internet is now the new crystal ball for anyone wanting to predict where society is going in real time. The World Mind Network provides a clearinghouse of links to “top” lists at www.thetopeverything.net. In just a few minutes a day, you, too, can be up on what’s hot in today’s culture.