Does a firm have the right to create wants and try to persuade consumers to buy goods

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Does a firm have the right to “create” wants and try to persuade consumers to buy goods and services they didn’t know about earlier? What are examples of “good” and “bad” want creation? Who should decide what is good and what is bad?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Oct 03, 2013 09:41 AM

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Does a firm have the right to create wants and try to persuade consumers to buy goods

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According to me a firm has the right to create wants b...View the full answer

Marketing The Core

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