Does buying Kashi cereal satisfy a consumer's functional or psychological need? How might this information help a

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Does buying Kashi cereal satisfy a consumer's functional or psychological need? How might this information help a Kashi brand manager better promote the product?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:50 AM

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Does buying Kashi cereal satisfy a consumer's functional or psychological need? How might this information help a

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Kashi cereal satisfies a consumers psychological need While cereal might provide a basic function...View the full answer

Marketing

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