When consumers buy a new notebook computer, what sort (internal vs. external) of information search would they

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When consumers buy a new notebook computer, what sort (internal vs. external) of information search would they conduct? If you were a marketing manager for Sony, how would you use this information?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:50 AM

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When consumers buy a new notebook computer, what sort (internal vs. external) of information search would they

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An internal search for information might include understanding how they might use ...View the full answer

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