Does the evolution of Telus' creative theme make sense based on its past success?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:29 AM

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Does the evolution of Telus' creative theme make sense based on its past success?

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We continue to have Telus examples in the book as it is one of the longest r...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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