Do changes to the name and focus of the Cannes awards festival make it more or less

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Do changes to the name and focus of the Cannes awards festival make it more or less enticing for an advertising agency to enter?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:29 AM

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Do changes to the name and focus of the Cannes awards festival make it more or less

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One would likely argue that the changes are more attractive for agen...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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