Television commercials can use unusual creativity that has very little relevance to the product being advertised. Explain

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Television commercials can use unusual creativity that has very little relevance to the product being advertised. Explain why creative specialists would recommend such ads and why the brand managers would approve the production and placement.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:29 AM

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Television commercials can use unusual creativity that has very little relevance to the product being advertised. Explain

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Creative personnel face a major challenge as they must develop ads that will break through the media ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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