Doing business in emerging markets involves strategies that are often distinct from those of other international venues.

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Doing business in emerging markets involves strategies that are often distinct from those of other international venues. What types of business approaches can firms use when doing business in emerging markets?

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International Business And The New Realities

ISBN: 218

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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