Dolson Investors is opening an office in Stow, Ohio. Fixed monthly costs are office rent ($2,900), depreciation on office furniture ($330), utilities ($280), special telephone lines ($690), a connection with an online brokerage service ($700), and the salary of a financial planner ($2,700). Variable expenses include payments to the financial planner (10% of revenue), advertising (5% of revenue), supplies and postage (2% of revenue), and usage fees for the telephone lines and computerized brokerage service (3% of revenue).
Requirements
1. Compute the investment firm's breakeven revenue in dollars. If the average trade leads to $475 in revenue for Dolson Investors, how many trades must be made to break even?
2. Compute dollar revenues needed to earn monthly operating income of $3,040.
3. Graph Dolson's CVP relationships. Assume that an average trade leads to $475 in revenue for Dolson Investors. Show the breakeven point, sales revenue line, fixed expense line, total expense line, operating loss area, operating income area, and sales in units (trades) and dollars when monthly operating income of $3,040 is earned. The graph should range from 0 to 40 units (trades).
4. Assume that the average revenue Dolson Investors earns decreases to $375 per trade. How does this affect the breakeven point in number of trades?