eBuyer Group, a leading consumer and research firm, has been asked to study alternative ordering methods for Gino’s Pizza, a 30-unit delivery and takeout chain. Fast-food franchises across the nation have become increasingly interested in using the Internet to supplement traditional takeout and delivery options. In fact, several prominent national pizza chains have already adopted, or are testing, online ordering. Well-known examples include Papa John’s, Pizza Hut, and Domino’s. Another more recently explored option is interactive television (iTV). Gino Vanilli, CEO of Gino’s Pizza, wants to know whether the chain should continue using its conventional phone-ordering/delivery method or adopt one of the two alternatives. The following represents your preliminary research.
Questions Yes No
1. Have you ordered pizza for delivery within,
the last month? 799 226
2. Would you consider ordering pizza online,
as opposed to calling? 133 892
3. Would you consider ordering pizza using,
your television set as opposed to calling? 665 360

Your Task
As a consultant for eBuyer Group, study the preceding information. You have several options for the type of report you could prepare, based on the research data. Choose from among the following options, and address your report to Mr. Gino Vanilli, CEO of Gino’s Pizza. Use at least one visual aid.
a. You could write a yardstick report establishing criteria and then comparing and contrasting the various forms of pizza ordering and delivery. You should recommend the most efficient and costeffective solution. Decide whether to organize the report directly or indirectly.
b. You have heard from a reliable Gino’s Pizza company insider that Mr. Vanilli privately strongly favors the iTV option. However, you find this option risky because iTV is still in its infancy and its future reception by consumers seems shaky. Prepare a feasibility report discussing the viability of the iTV option for Gino’s Pizza. As an ethical consultant, you are beholden to the truth. If you disagree with the client, you need to find a way to dish out the unpleasant findings gently. If iTV is an appropriate option in your view, then your approach could be direct.
c. Prepare a justification/recommendation report that studies the several ordering options and proposes the most appropriate one for Mr. Vanilli’s business. Although you cannot discuss the specific costs of each proposal, you can draw conclusions and make practical recommendations based on the facts presented here. What items are most important to show visually?