Business Communication Process and Product(6th Edition)
Authors:
Mary Ellen Guffey
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 324578679, 9780324578683, 9780324542905, 176721258, 9780324578676, 324542909, 9780176721251, 978-0324542905
Book publisher: South-Western College Pub
Book Price $0 : Mary Ellen Guffey's 'Business Communication: Process and Product, 6th Edition' provides a comprehensive exploration of effective communication strategies within the business environment. This edition focuses on delivering clear, concise, and persuasive communications that align with modern business practices. Throughout the book, emphasis is placed on the entire communication process, including the crafting of messages, effective listening, and understanding non-verbal cues. The product element highlights how to create business documents and presentations that meet organizational standards. Key themes include the analysis of electronic communications, the integration of social media in business contexts, and the development of cross-cultural communication skills. The book is structured in a manner that mirrors the writing process itself, with sections acting like a solution manual, guiding readers through problem-solving techniques relevant to business scenarios. At the end of each chapter, students are encouraged to apply their understanding through exercises that function as an answer key to real-world business communication challenges. The comprehensive table of contents provides detailed navigation to topics such as negotiation techniques and etiquette in professional settings. Guffey’s work is praised for its practical approach, clarity, and ability to align educational goals with the demands of the current business world. This makes it an indispensable resource for students and professionals aiming to refine their communication skills. Cost-conscious instructors will value this cheap and insightful supplementary manual.
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