Business Communication Process and Product(7th edition)
Authors:
Mary Ellen Guffey, Dana Loewy
In Stock: 1 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 538466251, 538466257, 978-1111951887
Book publisher: South-Western Cengage Learning
Book Price $0 : The 'Business Communication: Process and Product' by Mary Ellen Guffey and Dana Loewy is a comprehensive resource that delves into the intricacies of effective business communication. The book serves as both a textbook and a solution manual for understanding essential communication processes within a business context. Incorporating chapters organized in a detailed table of content, the book addresses various methodologies, such as crafting persuasive emails, designing reports, and conducting impactful presentations. Utilizing real-world case studies, it explores themes of digital communication, cross-cultural exchanges, and ethical considerations in the workplace. Students and educators alike will appreciate the practical guidance offered through the detailed answer key sections, which reinforce learning outcomes. The seventh edition has been praised for its clarity and practical applications, making it a top recommendation in business curriculum worldwide. By offering a blend of theory and actionable strategies, Guffey and Loewy address the growing importance of communication skills in a digitally connected workplace. Emphasizing both verbal and non-verbal forms of communication, the book is a crucial tool for students aspiring to excel in corporate, technical, and professional environments. The reference to modern trends and digital literacy ensures its relevance to today's evolving business landscape. The book’s affordability makes it a cheap yet valuable resource for both teachers and students.
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