Business Communication Process And Product(5th Edition)
Authors:
Mary Ellen Guffey
In Stock: 2 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0324223048, 9780324223040
Book publisher: Cengage Learning
Book Price $0 : Business Communication Process and Product by Mary Ellen Guffey is an essential guide for mastering the nuances of effective business communication, emphasizing its critical role in organizational success. The fifth edition delves deeply into modern communication challenges and solutions, offering students a comprehensive overview through practical scenarios and detailed methodologies. Although the book does not have characters or a traditional plot like a novel, it uses real-world examples to illustrate complex concepts. Key themes include the communication process, product development, the role of digital media, and intercultural communication. Guffey’s work is well-received for its clarity and the pragmatic approach of guiding students from understanding the communication process fundamentals to crafting polished business documents. Key features of the text include a detailed solution manual that helps reinforce concepts, an answer key to test comprehension, and a meticulously organized table of contents for easy navigation through various sections on email etiquette, report writing, and presentations. The book also focuses on the importance of active listening, non-verbal communication, and the synthesis of complex information for decision-making. Mary Ellen Guffey’s structured approach ensures that both students and professionals can improve their business communication skills significantly. This trusted source in the field has received accolades for marrying traditional communication skills with modern technological advancements, preparing learners for the digital landscape. This volume stands out as a cheap alternative to more expensive academic textbooks in its field.
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