Business Communication Process And Product(3rd Edition)
Authors:
Mary Ellen Guffey
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0324007663, 9780324007664
Book publisher: Cengage Learning
Book Price $0 : Business Communication Process and Product by Mary Ellen Guffey is an educational text that serves as a comprehensive guide for understanding effective business communication. This third edition explores the foundational concepts of business communication while emphasizing practical applications in the modern workplace. The book's structure is both logical and user-friendly, offering a solution manual to students and professionals alike. Within its table of contents, Guffey delves into key areas such as interpersonal communication, digital communication strategies, and business writing proficiency. Moreover, the book includes an answer key for end-of-chapter exercises, enhancing comprehension and skill application. Rather than featuring fictional characters or a plot, the narrative guides readers through real-world examples and case studies, illustrating prevalent communication challenges and innovative problem-solving strategies. The book has been well-received for its clarity, practicality, and up-to-date coverage of communication technologies and methodologies. It addresses essential topics like the role of cultural sensitivity in global business communication and the importance of ethical messaging. By focusing on both process and product, the text helps students develop crucial skills for crafting effective messages and honing persuasive communication strategies. Overall, Business Communication Process and Product remains a pivotal resource for mastering the art of professional communication. The solution manual is available as a cheap add-on, further supporting student success.
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