Enterprise Industries has been running a television advertisement for Fresh liquid laundry detergent. When a survey was

Question:

Enterprise Industries has been running a television advertisement for Fresh liquid laundry detergent. When a survey was conducted, 21 percent of the individuals surveyed had purchased Fresh, 41 percent of the individuals surveyed had recalled seeing the advertisement, and 13 percent of the individuals surveyed had purchased Fresh and recalled seeing the advertisement.
a. What proportion of the individuals surveyed who recalled seeing the advertisement had purchased Fresh?
b. Based on your answer to part a, does the advertisement seem to have been effective? Explain.
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Essentials Of Business Statistics

ISBN: 9780078020537

5th Edition

Authors: Bruce Bowerman, Richard Connell, Emily Murphree, Burdeane Or

Question Posted: