Enterprise Industries has been running a television advertisement for Fresh liquid laundry detergent. When a survey was
Question:
a. What proportion of the individuals surveyed who recalled seeing the advertisement had purchased Fresh?
b. Based on your answer to part a, does the advertisement seem to have been effective? Explain.
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Related Book For
Essentials Of Business Statistics
ISBN: 9780078020537
5th Edition
Authors: Bruce Bowerman, Richard Connell, Emily Murphree, Burdeane Or
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