Question: Erik Walters of DirecTV notes that a mobile CRM platform is part of the effort in search of the 360-degree view of the customer. What

Erik Walters of DirecTV notes that a mobile CRM platform is part of the effort in search of the “360-degree view of the customer.” What does he mean by that? Go online and research this concept, other companies that are embracing it, and what technologies they employ. Prepare a report to summarize your findings.

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