Evaluate Tesco’s research efforts for the U.S. market. Did this research help or hurt?
One beautiful autumn morning in Ontario, California, a long line of people waited anxiously with shopping carts. The occasion? The grand opening of a Fresh & Easy Neighborhood Market. This was big news for a community starving for decent retail outlets. “The residents have been screaming for this,” said Mayor Paul Leon. “For years residents have been asking for more choices in the south Ontario area,” a growing suburb populated formerly by more cows than people.