Examine the material presented in the GLOBAL APPLICATION concerning BPs Russian alliances. Use an Internet search to

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Examine the material presented in the GLOBAL APPLICATION concerning BP’s Russian alliances. Use an Internet search to update on the status of BP’s Russian ventures. What does this case illustrate about the challenges in operating joint ventures and alliances in emerging markets overseas? Are there issues in this case, which may be worth considering by other companies with global ambitions?
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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