A. Review Microsoft and Nokia alliance described in a STRATEGY APPLICATION in this chapter. Identify the strategy

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A. Review Microsoft and Nokia alliance described in a STRATEGY APPLICATION in this chapter. Identify the strategy underpinning this alliance. Is this an effective counter to the strength of competitors like Google and Apple? What conclusions can be drawn about the strategic vulnerabilities of alliances?
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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