Examine the Web sites of the following strategic alliances and determine which of the sources of value
Question:
(a) Dow-Coming (an alliance between Dow Chemical and Coming)
(b) CFM (an alliance between General Electric and SNECMA)
(c) Cingular (an alliance between SBC and BellSouth)
(d) NCAA (an alliance among colleges and universities in the United States)
(e) Visa (an alliance among banks in the United States)
(f) The alliance among United, Delta, Singapore Airlines, Aero Mexico, Alitalia, and Korean Air
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Related Book For
Strategic Management and Competitive Advantage Concepts
ISBN: 978-0132555500
4th edition
Authors: Jay B. Barney, William S. Masterly
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