Explain how a consumer goods company might employ database marketing. A business-to-business company? A service company?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:36 AM

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Explain how a consumer goods company might employ database marketing. A business-to-business company? A service company?

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All industries can use of database marketing in a variety of ways Following are a few examples Consu...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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