Explain how a firms objectives may affect its search for opportunities.

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Explain how a firm’s objectives may affect its search for opportunities.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:29 AM

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Explain how a firms objectives may affect its search for opportunities.

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Objectives should guide the search forand evaluation ofopportunities General objectives such as performing a socially and economically useful function ...View the full answer

Essentials of Marketing

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