Explain how channel members add value for manufacturers and consumers.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

Question Posted: Nov 12, 2012 07:39 AM

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Explain how channel members add value for manufacturers and consumers.

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Producers use intermediaries because they create greater efficiency in making goods available to tar...View the full answer

Principles of Marketing

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