Explain how marketing plays a key role in an organization's strategic planning.

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 24, 2016 08:10 AM

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Explain how marketing plays a key role in an organization's strategic planning.

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Strategic planning is the process of developing and maintaining a strategic fit between the organiza...View the full answer

Principles of Marketing

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