Explain how the product manager of a breakfast cereal might change consumer attitudes toward the companys brand

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Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by:
(a) Changing beliefs about the brand;
(b) Changing beliefs about competing brands;
(c) Changing the relative evaluation of attributes; and
(d) Adding an attribute.
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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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