Explain marketing communication issues related to adults including deceptive advertising?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:28 AM

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Explain marketing communication issues related to adults including deceptive advertising?

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There is concern about the cumulative effect of advertising on adult values just as there i...View the full answer

Consumer Behavior Building Marketing Strategy

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