Explain market-skimming and market-penetration pricing strategies. Why would a marketer of innovative high-tech products choose market-skimming pricing

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Explain market-skimming and market-penetration pricing strategies. Why would a marketer of innovative high-tech products choose market-skimming pricing rather than market-penetration pricing when launching a new product?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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