Why would a marketer consider saying negative things about his or her product? When is this strategy

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Why would a marketer consider saying negative things about his or her product? When is this strategy feasible? Can you find examples of it?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:29 AM

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Why would a marketer consider saying negative things about his or her product? When is this strategy

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The use of twosided arguments is effective when the audience ...View the full answer

Consumer Behavior Buying, Having and Being

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