Explain the concept of household types of households and their influence on consumption?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:54 AM

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Explain the concept of household types of households and their influence on consumption?

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The household is the basic purchasing and consuming unit and is therefore of great importan...View the full answer

Consumer Behavior Building Marketing Strategy

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