Explain the concept of price escalation and why it can mislead an international marketer.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:42 AM

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Explain the concept of price escalation and why it can mislead an international marketer.

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Price escalation is price increases due to added costs produced by such things as tariffs taxes long...View the full answer

International marketing

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