Explain the difference between functional, experiential and psychological benefits. Why might the messages recommended in the IMC

Question:

Explain the difference between functional, experiential and psychological benefits. Why might the messages recommended in the IMC plan for smart phones focus on each separately or together?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

See More Books

Question Posted: Mar 17, 2016 04:26 AM

See More Questions

Explain the difference between a strategic plan and a master budget.
Explain the difference between a defined benefit plan and a defined contribution plan.
Explain the difference between planning an IMC campaign and planning a 360-degree total communication program.
In the financial market, what causes a movement along the demand curve? What causes a shift in the demand curve?
Resistance to change is more likely to succeed if the forces resisting the change are stronger than the forces driving the need for change. Describe some of the specific tactics that resisters would...
What is the objective of the specification statements of HPF?
What question are the two liquidity ratios designed to answer? AppendixLO1
Webster ordered a bowl of fish chowder at the Blue Ship Tea Room. She was injured by a fish bone in the chowder, and she sued the tea room for breach of the implied warranty of merchantability. The...
Morganton Company makes one product, and has provided the following information to help prepare the master budget for its first four months of operations a. The budgeted selling price per unit is...
Mr. Urgent is the Chief Executive Officer (CEO) of one of the stable companies. He is very passionate about corporate valuation and growth. As a mean to enhance the value of the firm he advised to...
Why is a complete profile of a target audience important for marketing communication?
How are ads or brand messages experienced in social media influenced by consumer's selective perception system?
What is cost of goods sold for the period, given the following information? Purchases for the period ...............................$78,000 Beginning inventory .......................................
Which alternative strategy do each of the following fall under? 1. Nike could set more aggressive sustainability targets and timelines for each product category, allocating additional resources to...
Find the critical value Za/2 that corresponds to the given confidence level. 88%
A study was conducted to determine the proportion of people who dream in black and white instead of color. Among 296 people over the age of 55, 73 dream in black and white, and among 294 people under...
The other strategy could be to develop a completely distinct product line. This would allow Nike to develop sustainable products without affecting their main products. It could target specific green...
A drug is used to help prevent blood clots in certain patients. In clinical trials, among 4705 patients treated with the drug, 170 developed the adverse reaction of nausea. Construct a 95% confidence...
Which of the following is a good piece of advice for wiki collaboration? a. Because so many writers can be involved in a wiki, managerial control of content and process is essential. b. Personal...
What steps must a business take to implement a program of social responsibility?
Sales, production, direct materials, direct labor, and factory overhead budgets LO 2 The Glide-Rite Tire Company's budgeted units sales for the year 2002 were: The budgeted selling price for truck...
Compare sweepstakes, contests, and games in terms of how they function and their relative effectiveness.
Your company sells antifreeze. Sales to consumers take place in a very short period, primarily September through December. You want to tie in a promotion between your product and the product of...
Have you participated in online promotions (e.g., on Facebook), and if so, what has been your experience? Considering just a single online promotion that you participated in and considering yourself...
Marigold industries had the following inventory transactions occur during 2020: 2/1/20 Purchase 51 units @ $46 cost/unit 3/14/20 purchase 98 units @ $49 cost/unit 5/1/20 purchase 68 units @ $53...
In this investment portfolio simulation, you and the bean counters, will invest and manage a fictitional amount of $ 1 , 0 0 0 , 0 0 0 during next three weeks. The simulation includes two fictitional...
Roberson Corporation uses a periodic inventory system and the retail inventory method. Accounting records provided the following information for the 2018 fiscal year: Cost Retail Beginning inventory...

Explain the difference between functional, experiential and psychological benefits. Why might the messages recommended in the IMC

Question:

Step by Step Answer:

Functional benefits are concrete outcomes of the products characteristics wh...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

Students also viewed these Marketing questions